Which element helped Akira to increase sales and demand for local labels?

The choice of Australian Fashion Week as the element that helped Akira to increase sales and demand for local labels is particularly relevant because this event serves as a significant platform for showcasing Australian designers and brands to a broader audience. During Australian Fashion Week, designers receive valuable exposure; they have the opportunity to present their collections to industry professionals, including buyers, media, and influencers. This level of visibility not only helps in promoting the designers' works but also enhances the overall profile of local labels within the competitive fashion market.

Moreover, participation in such an event can lead to increased media coverage and generate buzz, which can translate into higher consumer interest and ultimately boost sales. The collaborative atmosphere of Australian Fashion Week also allows for networking and potential partnerships that can further elevate the local fashion scene.

While other options like fashion magazines, domestic advertising campaigns, and social media platforms play important roles in the promotion of local labels, the concentrated impact of Australian Fashion Week as a premier industry event makes it particularly effective in creating immediate demand and sales increases for the showcased designers.